Concept buildBrand & Web
Greyline
A concept marketing site and brand system for a fictional climate-hardware startup.
Challenge
Early-stage hardware startups need to communicate deep technical credibility without a product photo to lean on yet.
Approach
Leaned into process and precision as the visual story — engineering diagrams, material detail, and restrained typography instead of lifestyle imagery.
Design
A monochrome-plus-one-accent system with a strong editorial grid, built to make technical claims feel earned rather than asserted.
Engineering
Static-generated marketing site with a lightweight CMS layer, tuned for sub-second load and near-perfect Core Web Vitals.
Technology
Next.jsSanityTailwind CSSVercel
Outcome
A concept build demonstrating our approach to brand-led web design for technical, pre-launch companies.
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